Despite the progress being made in the global response to HIV, stigma continues to be a major factor hindering HIV prevention, treatment, care and support, and affecting the overall health and wellbeing of people living with HIV.

The media plays an important role in influencing people’s attitudes towards HIV, yet it is far from reaching its full potential. Many governments and funders prefer to focus on service delivery, which has measureable results, whereas it’s much harder to measure the impact of media initiatives that aim to bring about societal change.

IPPF jointly with IBT (International Broadcasting Trust) has published this research report “HIV and Stigma: The Media Challenge”, which aims to provide an overview of media initiatives seeking the reduction of HIV-related stigma, while highlighting the case study of Swaziland.