Pro familia advocates for the rights to individual self-determination in sexuality and family planning and is committed nationally and internationally to sexual and reproductive health and rights. For pro familia, sexual and reproductive rights and health rank among human rights.

pro familia is the leading professional association on sexuality and partnership in Germany. With information and counselling services, pro familia wants to contribute to women, men and young people being able to live their sexuality and sexual orientation in a self-determined way, to parenthood being a free decision and to a satisfying sexual life without fear of unwanted pregnancies or sexually transmitted infections, including HIV, and to people being able to participate in scientific progress.

The services offered in the 180 counselling centres nationwide include counselling, information and age-appropriate sex education on partnership, sexuality, sexual orientation, contraception, pregnancy, family, unfulfilled desire to have children and reproductive medicine, prenatal diagnostics, birth, financial support, unwanted pregnancy as well as separation and divorce.

Pro familia publishes information brochures for clients and specialist publications for doctors, counsellors and educators, organises specialist conferences, lobbies for sexual and reproductive health and rights and offers a wide range of further and advanced training. In the field of sexual education, it is committed to human rights education.