Want to change the world? Here's how... Young people as advocates

Young people as advocates – your action for change toolkit

defines advocacy

asks what the goals of SRHR advocacy work are and what needs to change

identifies key questions that should guide an advocacy strategy

provides a step-by-step guide to plan, implement and improve advocacy

inspires young people to play a central part in advocacy work

"I asked why doesn’t somebody do something then I realized I was somebody’ – You are somebody and you can do something to change the world, whether you are one person, a hundred people or a thousand people. If you have the passion, the rest is simple!"

Are you young? A student? A volunteer? An activist? Do you feel that you want to bring about change, but don’t know where to start? Young people helped to create this toolkit for young advocates. This toolkit is for you - answering the key questions: what is advocacy; why is it important; who can be an advocate; how is advocacy different to other kinds of activity; what can it achieve; how do you do it?

Advocacy is about calling for change. It refers to the different ways we can build support to bring about action for change. It involves influencing leaders and decision-makers to address the root causes of problems and to generate long-term solutions at local, national and international levels.

There are different facets to advocacy: head (knowledge); heart (attitude); and different questions we need to ask when planning an advocacy campaign: what needs to change; who can make the change happen; how can I influence my advocacy targets to make that change happen; how can I ensure meaningful participation of young people; who can I work with; what obstacles might I face; how can I overcome obstacles and risks; how will I monitor and evaluate my advocacy to prove it is working?


  • a table explaining advocacy and comparing it to other related strategies
  • a graphic of seven key steps to think about when planning advocacy work
  • actions to take and tips to help achieve different elements of an advocacy campaign
  • suggestions of areas to advocate for change
  • an advocacy planning checklist and planning tool
  • myths and facts about sexual and reproductive health and rights
  • mapping exercises to help approach different audiences
  • a list of international documents and conventions to support advocacy work
  • additional resource list

A graphic of seven key steps to think about when planning advocacy work p.13