When IPPF publicly committed to pleasure-inclusive sexual health and rights by endorsing The Pleasure Project's Pleasure Principles, we vowed to shift the landscape of sexual health needs with these seven pleasure-filled commitments. Pleasure has become a guiding principle in our new organizational strategy; we have incorporated staff training on pleasure-based sexual health and are working with The Pleasure Project to integrate pleasure into more of our programmes and digital campaigning.
Here is a look back on some of the highlights of our pleasure journey since we endorsed the Pleasure Principles last year, as well as where we hope to go from here.
Treasure Your Pleasure
IPPF’s pleasure journey really kicked off with Treasure Your Pleasure - a bold, fun digital campaign that created a space for young people in Africa to talk about sex freely, reducing shame whilst advocating for safer sex and the importance of pleasure. The campaign embraced all types of pleasure, gender expressions, and identities and all its messages were human rights-based and in line with the seven Pleasure Principles and pleasure-based sexual health.
"Working in partnership with IPPF to ensure they take an evidence-based and pleasure-based approach to sexual health has literally been a journey of joy and pleasure itself,” said Anne Philpott, founder and co-director of the Pleasure Project. “We love seeing the way in which IPPF shows how pleasure can find a way - ensuring services are relevant, fun and honest.”
In analysing the development and impact of the six-month campaign, IPPF Africa Region and The Pleasure Project are currently developing a new guidance note for others to create a pleasure-forward sexual health digital campaign.
Look back on more of the campaign highlights here.