“Open Umbrella with Raindrops” emoji revealed as the people’s choice following a global poll* in response to Unicode’s refusal to create an official Condom Emoji.
- To mark World AIDS Day Durex calls for people to use and share the “Umbrella with Raindrops” emoji to help raise awareness of the risks associated with unprotected sex
- More than 75% of 16-35 year olds surveyed1 use emojis to discuss sex, with 9 out of 10 claiming that a safe sex emoji would help them to talk more openly about safe sex
- Almost 50% of 16-35 year olds think that HIV is not something that could ever affect them** despite the fact that every 30 seconds a young person is infected with the virus***
As part of Durex’s ongoing #CondomEmoji campaign, the World’s leading sexual wellbeing brand has today announced “Umbrella with Raindrops” as the overwhelmingly preferred choice in a global poll* to name the unofficial safe sex emoji.
To mark World AIDS Day on December 1st, Durex is calling for people across the globe to use and share the emoji in order to raise awareness of the risks associated with unprotected sex and to demonstrate to Unicode the need for an official #CondomEmoji to be approved and appear on every smartphone.
The campaign was launched following the shocking revelation that almost half of 16-35 year olds surveyed felt that HIV is not something that could ever affect them despite the reality that every 30 seconds a young person is infected with HIV***.
More than 60% of young people surveyed* admitted to being uncomfortable discussing safe sex, with 72% of respondants admitting they found it easier to express emotions using emojis and more than three quarters admitted that they used emojis to discuss sex and relationships. When questioned 9 out of 10 agreed that an official #CondomEmoji would be something that would help them to talk more openly about safe sex.
Durex Global Category Director, Volker Sydow, said: “At Durex we believe that for this World AIDS Day identifying the unofficial safe sex emoji is an important step that helps to empower young people to put safe sex back on the agenda, supporting the fight to reduce the spread of HIV and AIDS. We are asking people to show their support for the cause by using this unofficial safe sex emoji and sharing the hashtag #CondomEmoji.”
The campaign has also received the support of the International Planned Parenthood Association (IPPF), with Director General Tewodros Melesse adding: “Safe sex awareness continues to be an important global challenge. We support Durex’s campaign in helping make young people think about protection. On World AIDS Day we will be backing this effort to help raise awarness of the risks associated with unprotected sex.”
Durex have created an online video as part of the campaign:
* 3GEM research questioning 3500 people from UK, USA, Brazil, China, India and South Africa commissioned by Durex – UK, October 2016
** Someone Like Me, VIMN & Brand Solutions Insight with Tapestry Research, 2014
*** UNAIDS. Global Report 2010, Core Slides, Slide 11
Durex® is the #1 sexual wellbeing brand worldwide, producing a wide range of products, including high quality condoms, intimate lubricants and personal massagers.
With over 80 years of experience in the bedroom, Durex is dedicated to inspiring lovers to love sex safely. That is why Durex will never stop innovating with new products that enhance the sexual experience, helping couples get closer and go further together. For more information, go to www.Durex.com.
RB* is the world’s leading consumer health and hygiene company. The company has operations in over 60 countries, with headquarters in London, Dubai and Amsterdam, and sales in most countries across the globe. The company employs approximately c. 37,000 people worldwide.
Inspired by a purpose to deliver innovative solutions for healthier lives and happier homes, RB is in the top 20 companies listed on the London Stock Exchange. We are the global No 1or No 2 in the majority of our fast-growing categories, driven by an exceptional focus on innovation. Our health, hygiene and home portfolio is led by our global Powerbrands including Nurofen, Strepsils Gaviscon, Mucinex, Durex, Scholl, Clearasil, Lysol, Dettol, Veet, Harpic, Cillit Bang, Mortein, Finish, Vanish, Calgon, Air Wick, Woolite and French’s. Our Powerbrands represent 80% of net revenue.
RB is redefining the world of consumer health and hygiene. Our people and unique culture are at the heart of our success. We have a drive for achievement and a passion to outperform wherever we focus, including sustainability where we are targeting a 1/3 reduction in water impact, 1/3 reduction in carbon and 1/3 of net revenue from more sustainable products. We are proud to be Save the Children’s largest global partner, with a new vision to radically reduce one the world’s largest killer of under 5s, diarrhoea. For more information visit www.rb.com.
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