Nitu is the Chief Commercial Officer in IPPF and is working to support MAs to achieve financial sustainability. Nitu is a registered Pharmacist and started her career with the large corporate Boots The Chemist. Nitu brings a wealth of experience from her 26 years in senior management positions which kept a balance of driving the commercial agenda and upholding professional standards. Before joining IPPF, Nitu worked with Marie Stopes International as Director of Clinics and Maternity hospitals and successfully supported them to achieve financial sustainability. Nitu has extensive experience in developing strategies that consider the country's context, improve operational efficiencies, build capacity, and support teams to develop a commercial mindset.