Background & Scope
There has never been a more critical time for sexual and reproductive health and rights (SRHR) globally, and supporters and advocates play a critical role in advancing the mission of IPPF to push back against the tide of inequality.
As part of its strategic fundraising growth, IPPF seeks a PR & Media consultation to help elevate the external profile of IPPF, its Member Associations, and the voices across the Federation, in the US market in major media outlets and channels. In coordination with the fundraising and communications teams at IPPF, the consultant will:
- Content Development: conceptualise ideas, develop content, pitch, and garner direct placement of targeted media pieces in various major news outlets, NextGen-leaning publications, digital media, and more. Content may include informative pieces, op-eds, blogs, podcasts, and social media.
- Media Relations Support: assist IPPF with identifying relevant journalists and media outlets and help to build a core community of relationships, especially those that align directly with IPPF’s mission and work.
- Strategic Communication Planning & Reporting: help to supplement IPPF’s current communications strategy by developing a US-focused media plan and producing regular media reports.
- Media Events: plan and organise events like media roundtables
- Digital Marketing and Campaign Collaboration: Work with IPPF’s digital marketing agency to support and amplify its brand/awareness campaigns.
Benchmarks for success will be co-developed but can be expected to include a set number of pitches and garnered placements per month, production of key events, and strengthening IPPF’s overall US media workplan.
Project Timeline & Budget
The consultancy will be a 7-month engagement, June to December 2025. The project budget is open for discussion, but monthly retainer fees should not exceed $12,500. Any costs associated with paid media spend will be allocated separately.
Application Process
To provide further details on this RFP, applicants may submit up to five questions via email prior to submission. Due to the potentially high volume of applications, we may be unable to respond to all enquiries. Following submissions, IPPF will invite shortlisted applicants to present their proposals to a review committee prior to selection.
All proposals should include a comprehensive outline of your approach, strategy, budget, team profiles, and timeline. Additionally, please include information about your relevant experience, capabilities, and any impact/case studies of previous work.
The deadline for submissions is 6 June 2025. All enquiries and materials should be sent to Bill Lane, Global Head of Individual Philanthropy, at [email protected]. *No phone calls, please.*
