The Association Malienne pour la Protection et la Promotion de la Famille (AMPPF) was established in 1972 to tackle the family planning challenges facing the Malian people. It rapidly expanded its activity and remit to embrace sexual and reproductive health (SRH) counselling; neonatal, gynaecological, post-natal and post-abortion care; and prevention and management of HIV and AIDS, particularly voluntary counselling and testing (VCT).

These figures were achieved through the strategic and focused management of a strong team which has the capacity to reach out to diverse communities across the country. AMPPF has hundreds of volunteers, a strong youth action movement and hundreds of peer educators and community-based distributors.  

AMPPF is actively engaged with the planning, health, youth and family departments of the Malian government. It has strong ties with non-governmental organizations (NGOs) including Population Service International (PSI), the Conseil de Concertation et d'Appui aux ONGs, the Federation Nationale des Associations de Santé Communautaire au Mali (FENASCOM), the Association de Recherche, de Communication et d'Accompagnement à Domicile des Personnes vivant avec le VIH/SIDA (ARCAD), and SIDA. Major donors include WHO, USAID and UNFPA.