The Serbian Association for Sexual and Reproductive Health and Rights (SRH Serbia/SRHS) was founded in 2002. It aims to improve the sexual and reproductive health (SRH) status of young people through advocacy and the practical delivery of services.

The organization also focuses on vulnerable and hard-to-reach groups (with particular reference to Roma) via a 'Health Mediators' project which is being rolled out in Belgrade, Nis and Bujanovac.